Expansion of the KAISAI brand in Europe
As a consequence of the dynamic expansion of the KAISAI brand for the last three years, air conditioning, ventilation and heating equipment manufactured by KAISAI is available in more than a dozen European countries.
Thanks to the consistently implemented strategy aimed at increased activity on the European markets, the list of KAISAI foreign business partners continues to grow. KAISAI products have long been in demand in Germany, Austria, Sweden, Bulgaria, Slovakia, the Czech Republic, Macedonia, Moldova and Ukraine. This year, this group of brand partners welcomed companies from Malta, Lithuania, Latvia, Portugal, Slovenia and Georgia.
The key contributing factor to the expansion of the sales network in so many countries is a well-thought-out combination of product quality and affordability. KAISAI has adapted its product portfolio to match the market trend in which an increasing number of end users decide to install air conditioning devices or heat pumps taking into account not only the comfort provided by a particular solution, but also the cost factor.
“The sales strategy of KAISAI EUROPE – the exclusive importer of KAISAI products in Europe – is primarily based on an extensive range of products with an attractive price tag. Of course, each product offer is adapted to individual markets, taking into consideration their specific nature and the requirements of users in a given European region” – explains Wojciech Białas, President of KAISAI EUROPE. “We focus on establishing cooperation with international partners, taking care to conduct business relations to the highest possible standard. Our foreign distributors can count on an individual approach and comprehensive service, which includes logistical, financial and technical support.”
Further expansion of the KAISAI brand is on the cards in the coming years, not only in Europe, but also in the Commonwealth of Independent States and the Middle East. Discussions with other potential partners are ongoing and the list of foreign representatives of KAISAI is expected to expand even further this year. The brand development strategy also includes all promotional activities aimed at achieving the company’s objectives in the long term; hence the brand’s presence at important international industry events, such as Mostra Convegno Expocomfort in Milan, held in March this year, and Chillventa, which will be held in Nuremberg this October.